Can CFD logos be used on commercial social media pages?

The guidance around the use of Chicago Fire Department logos on commercial social media pages is centered on the principles of branding and legal restrictions. The regulation prohibits the use of CFD logos for commercial purposes to maintain the integrity and identity of the department. This ensures that the public does not perceive the CFD as endorsing or aligning with any commercial entities, which could compromise the department's reputation and public trust. By not allowing the logos to be used in a commercial context, it prevents any misrepresentation that could arise from the association with for-profit organizations or activities.

This policy helps safeguard the CFD's identity, ensuring that their branding remains solely for official departments and non-commercial activities, reinforcing their status as a public service entity.